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Organic Websites are optimised for Search Engines which is something that cannot be easily seen. The statistics* below tell the story. (Basically if your website does not turn up on the first page of Google search results for a relative search term then you are behind the 8 ball.) |
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* Where organic websites fit in the major search engines is revealed by the following statistics:
A.) The following search usage information is based on the Nielson/Net Ratings of May 2008.:
59.3% - Google | 16.9% - Yahoo | 13.3% - MSN | 4.1% - AOL
That's almost 94% of all searches going through just four search engines and well over half going through Google alone!
B.) Knowing exactly how much each search engine is used is the first big step. Now we know where to focus our time and effort. But that's only half the story. We need some reliable inside information to help us plan for search engine optimization and search engine marketing strategies. So we turn to a leader - the UK based company Neutralize.com. They confirm that users of Google versus those of MSN are almost exact opposites when it comes to clicking on natural(organic) versus pay per clíck search listings. Here's what their extensive research has revealed:
On Google, 72.3% of visitors rely on the natural(organic) listings that Search Engine Optimisation (SEO) helps you get.
Only 27.7% use the paid links you can purchase as part of your Search Engine Management plan.
On MSN, the opposite is true. Only 28.8% of their visitors go for the organic listings you get from SEO.
But a whopping 71.2% can't wait to clíck on those paid links. Still at only 9% of overall surfers doing this you need to weigh up the option of SEO for Google versus "pay per click for MSN?
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